When Tim Hortons blocked Dailyxtra.com – “everything gay, every day” – from its free WiFi access, it probably assumed that most customers didn’t want their children accidentally stumbling upon everything gay, every day.

It seems this provoked a twitter storm; profit being everything, Tim Hortons reversed its policy.

For years, Tim’s slogan has been: Always fresh. Now it’s Everything fresh and gay, every day.

From here:

Tim Hortons has apologized for blocking a gay and lesbian news website from its free in-store Wi-Fi networks.

The popular Canadian coffee chain was facing an online backlash Friday after it was revealed that it restricted customers from accessing Dailyxtra.com, the online home for the free newspaper Xtra that’s distributed in Ottawa, Toronto and Vancouver.

When the publication asked that the site be unblocked, assuming it might have been blacklisted in error, it received an email stating the site was “not appropriate for all ages viewing in a public environment.”

“We try to ensure that all of our guests can enjoy a safe and pleasant experience when visiting us. We look at all of these types of requests in detail in order to provide the most latitude we can while keeping our restaurants a friendly environment,” reads an email from the address timhortonswifi(at)timhortons.com, which Daily Xtra forwarded to The Canadian Press.

“While there is no way to change this decision, we can assure you that it was not an easy decision to make.”

On Friday afternoon a few hours after Twitter users began promising to boycott Tim Hortons, spokeswoman Michelle Robichaud apologized on behalf of the company and blamed a third-party service provider for the error and the resulting miscommunication.

Dailyxtra.com “shouldn’t have been blocked. In fact, we’re working on unblocking it. It may already be unblocked. It should’ve never been blocked in the first place,” Robichaud said in an interview.