Hell Pizza is running a silly advertisement:

This has upset the  Anglican Church:

Hell Pizza, a chain in New Zealand, has angered the Anglican Church over its new ad comparing its limited time offer of hot cross buns, which is decorated with a Satanist symbol, to Jesus.

But St. Matthews Anglican church is not in the least perturbed and is displaying its own version:

Auckland Anglican church, St Matthews in the City, has put up a new billboard similar to the pizza outlets, advertising a hot cross bun with a pentagram symbol.

It says “Hell no, we’re not giving up pizza for lent”.

Priest in charge Clay Nelson says it’s about taking the mickey out of those Christians who complain about Hell Pizza’s “clever” ads.

He says people shouldn’t take things so seriously and go to war with secular society which doesn’t do Christianity any good.

If St. Matthews doesn’t take Hell seriously, what, I wonder, does it take seriously? Progressive Christianity, apparently, and the only thing it takes seriously is the act of not taking Christianity seriously.