From here:

There will be a special service this spring to celebrate 10 years of full communion between Lutherans and Anglicans in Canada and the United States, the churches have announced.

In 2001, the Evangelical Lutheran Church in Canada (ELCIC) and the Anglican Church of Canada (ACC) signed the Waterloo Declaration. The same year, the Evangelical Lutheran Church in America signed a similar agreement with The Episcopal Church, USA, Called to Common Mission.

As you can see, the two denominations are called to a Common Mission; but what is that mission? To convince the general public to think like them, of course. Early attempts looked something like the following video, although “missional” merchandising has become more radical since it was made.