How not to sell ice-cream to Catholics

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Two ice cream adverts, one showing a pregnant nun and the other two male priests about to kiss, are facing a ban by the advertising watchdog after offending Roman Catholics.

The provocative slogan ‘immaculately conceived’ appears on the image of the nun eating from a pot of Antonio Federici Gelato Italiano.

Meanwhile, the picture of two men in cassocks and clerical collars, embracing with their lips inches apart, bears the words ‘we believe in salivation’.

The Advertising Standards Authority received complaints that the adverts, which have appeared in Grazia, Look and The Lady, are offensive to religious believers.

It has indicated the image of the nun is likely to be banned and is still investigating the advert featuring the priests.

British firm Antonio Federici said the adverts celebrated the ‘implied forbidden Italian temptations’ of the ice cream.

Creative director Matt O’Connor said the company would lose a substantial sum if it had to pull the campaign and was considering a legal challenge.

He said: ‘Only a tiny proportion of those who have seen the ads have made complaints. They seem to be upholding the views of a bigoted minority over the majority.’


Personally, I’m all in favour of free speech and would like to see an ad featuring a woman in a burka eating ice-cream – how is it done?

In the meantime, the Catholic Church could put out its own ice-cream ad. Something like this:

3 thoughts on “How not to sell ice-cream to Catholics

  1. This same guy would be angry as all get-out and have a 4+ hissy fit if some ‘hateful’ ‘bigot’ did a commercial for the Swisher using ‘gay’ guys ‘swishing’. Turn about is not fair play for people like him.

  2. This is just another sign of the times. Perfectly ok to insult and belittle Christians. Don’t you dare do anything that might possibly have the potential of maybe offending the fagots though.

    One more thing. Why should we think of these advertisements as an insult to the Roman Catholics and not other Christians. We Anglicans continue to have Nuns, and some of our Priests continue to where cassocks. These insulting advertisements are every bit as offensive to me as an Anglican as they are to many Roman Catholics.

    Until and unless more of us stand up and make our voices heard these attacks on Christians will only continue, and become even worse. Can anyone provide a link to the appropriate Advertising Standards Authority where I can lodge my own complaint?

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