It appears as if the makers of this video went out of their way to confirm in the minds of opponents of homosexual marriage, that they really are correct in their assessment that it sullies marriage, destroys families, threatens social cohesion and exposes children to abuse.
For advertising classes of the future, I can see it being preserved in digital aspic and occasionally paraded as a archetype of how not to influence people.
How does this prove opponents to be correct?
I don’t think it’s meant to change anyone’s mind. I don’t think this ad is even directed at the opposition. I think it’s directed at the gay community to light a fire under their asses to fight to equal rights.
“All animals are equal, but some animals are more equal than others” George Orwell 1945
The right to offend seems to be high on their agenda