In one year the Niagara Anglican’s (the Diocese of Niagara’s paper) circulation has declined by 6.4%. This is due to the “[i]ncapacity or death” of former recipients.
It’s not unreasonable to infer that the decline in circulation is at least matched if not exceeded by an equivalent 6.4% decline in membership.
Interestingly, the circulation numbers include parishes that have left the diocese – there are 4; I and others in the departed congregations continue to receive the paper – so basing membership on the circulation numbers probably yields an inflated figure.
You will be please to know that $426,573 of your tax dollars have contributed to distributing Anglican Church of Canada newspapers.
From here (Page 4):
In her 2013 report to the recent Anglican Editors Association conference, Senior Manager Beverley Murphy provided the following information:
• Total circulation [of the Anglican Journal] was down 4.49% since last year;
• Incapacity or death is the reason given in most instances for cancellation;
• Electronic updates average 72 per week;
• Majority of updates are sent by parishes via regular mail;
• Half of all circulation emails come from individuals, then parishes (36.7%) and dioceses (13.3%);
• The Canada Periodical Fund provided a grant ($426,573 from April 2012 to April
2013) which basically covers half of all mailing costs for the Anglican Journal and the 23 diocesan newspapers;
• The Canada Post’s Address Accuracy Program compares subscribers’ addresses with valid addresses on Canada Post’s database. All diocesan papers have sustained the required rate of 95% accuracy.
In 2012, the Niagara Anglican had an accuracy rate of 98.5%.
In June 2012, the Niagara Anglican had a circulation of 10,406, which stood at 9,740 in September this year. It is the fifth largest among the diocesan papers.
Toronto Anglican is the largest, followed by Anglican Life (Newfoundland and Labrador), Huron Church News and the Diocesan Times (Nova Scotia and Prince Edward Island). The total Anglican Journal circulation for June 2012 was 155,383 subscribers compared with 143,510 in September 2013.
Like this:
Like Loading...